A luxury strategy...

Sofitel represents the most level of the Accor offer. To forge its image in the very competing sector of the top-of-the-range hotels, Accor called upon the best specialists: architects of world scale, decorators with the prestigious claws, chiefs rewarded by the most required distinctions...

The techniques is to communicate on that, focusing on this luxury brand. All details must be perfect, all is prepared, all is controlled.

Consumers are invited by Sofitel. They are not obliged to respect the brand: they just have to be useful, to relax and profit.