Analyze of the first questions...

I've administrated a survey to 26 persons. They give freely their opinion about the brand Accor, in order me to know if the future product "Suite-hotel luxe" could be a success.
It's time for me to analyze their answer and conclude on the interest of this new service.

How long do you used to stay in a hotel in general?
According to these results, we can easily say that the majority of respondents (65.4%) used to sleep in a hotel during one night and no more than a week-end.
This question should be easy to respond because everyone has responded.

one night 65.4%
A week-end 50%
A week 0%
A month 0%


In which categories of hotel have you ever sleep and how long did your stay last?
When we answer people about their behaviors, it's evident that they don't like to sleep in a high quality hotel. All have answered but per quart, they have ever slept in a one star, two or three stars hotel.
However, it's important to focus the result on one point: long stays are often in a luxury hotel; perhaps for holidays. Contrary to the short stay which concerned the first class of hotel: 60% of people who have answered used to stay one night in a first class hotel and 30% of them used to sleep in a luxury hotel (5% for a first class).

Which brands of Accor do you know?
This question has original responses. For example, I was surprised to learn that 5 people don't associate the brand with its famous hotel.
6 persons didn't want to answer, and throughout the previous analyze, I can concluded that they are not informed too.
7 persons knows Novotel
8 ____________IBIS
6 ____________Sofitel
7_____________Mercure

What is interesting for me is the famousness of Sofitel because the new service will be a luxury Suite-hotel. I have learned with these responses that the luxury concept is appreciated but I've learnt too that, unfortunately, only one person knows Suite-hotel.