The birth of Sofitel...

In fact, Accor, at the beginning was only represented by Novotel. In 1967, Paul Dubrule invented a new concept: to build hotels according to the same model. After developing Novotel, they invented Ibis
But in 1980, the Accor group purchased the brand Sofitel, the leader of the luxury range in France: they had launched a new brand, a luxury brand, where every hotels have their own personality.

Launching Sofitel, the group launch its high-range hotel: not only Novotel, but also Sofitel with its famous "four stars luxate".

Today, Accor search an efficient program for its strategy:

• an well-balanced internationalization
• an extended patronage
• a high quality proposed to the client
• a program for development of consumer loyalty

If you want more inforamtion about the new startegy of Accor, you can learn a lot of things in a recent article published by for students.